Telegram may not have the same popularity as WhatsApp ‒ its direct competitor in the world of instant messaging ‒ but it has more than 500 million active users per month (and growing) and some special features that make it a powerful tool of buy telegram marketing.
Creating a public channel on Telegram, for example, is a great way to make your brand visible, increase your reach and communicate directly with your potential customers.
In this article, you will learn in detail what Telegram is, what its advantages are and how you can integrate it into your marketing strategy to build customer loyalty.
What is Telegram and what is it for?
Telegram is an instant messaging app in the cloud that is used to exchange text messages, photos, videos, music and all kinds of files. It is available for both Android and IOS, and it also has a powerful desktop version.
Your main competitors? WhatsApp and Facebook Messenger. However, unlike these apps, Telegram has focused on the security, speed and privacy of communications, thus earning the trust of many users.
One of its main functions is to create channels (both public and private). This is very useful not only for communicating with family and friends, but also for companies looking to bring their potential customers together in one place. The channels, in addition to other advantages that we will see below, make Telegram a key element of any digital marketing strategy.
Advantages of Telegram
Whether you use Telegram from your mobile or from its computer version, these are its main advantages:
- You can use it from different devices simultaneously, even if they have a different operating system from each other.
- Messages through Telegram are encrypted, guaranteeing the security of the tool.
- You can create groups (ideal if you are looking to build a community and encourage interaction between members) or one- way channels (the best option to communicate news or promotions of your brand). In both cases, you can add people unlimitedly.
- You can share large files (up to 2 GB) in any format.
- You do not have to link Telegram with your phone number, you can register with a username.
- Its bot system allows you to automate various tasks and is one of the great benefits for your Telegram marketing strategy.
What are Telegram bots?
Telegram bots are one of their most prominent features, of which they are pioneers. These are automations that you can use within the app to provide predetermined answers to basic questions, send photos to your customers, set alerts and reminders, organize votes, moderate your groups and perform all kinds of searches.
If you have your own business, you can use bots to manage your channel and send autoresponders to keep your followers updated with relevant information, saving you a lot of time.
How to use Telegram as a marketing tool?
Telegram is a very powerful tool to increase the reach of your brand. That is why we recommend including this channel in the digital marketing strategy of your business, either as a dissemination and/or sales tool.
Create a channel for your brand
The first thing you will have to do is create the exclusive channel for your project, whether it is a personal or business brand. It is important that you have your own URL to make it easier for users to find.
To give a simile, we could say that your Telegram channel is like a Facebook page, with the difference that communication in this medium is only one-way.
This means that only you have permission to write and share information, while your followers will not be able to do so. Another great benefit is that you will not find any capacity limit, so the number of followers you can have on your channel is unlimited.
When you already have your first followers, start sharing information, promotions, campaigns and others so that those who follow you are the first to know about it, thus encouraging those interested to be part of this community that you are creating.
Promote your content for free
From this application, you will be able to share all the information that we want with your subscribers and completely free of charge. Here there are no paid campaigns as there are in other types of networks such as Facebook or Instagram.
When you share information, an offer or any type of file on your channel, the users who are part of it will receive a notification on their mobile phone.
Share varied content
It is true that if you spam a lot about your project or your brand, you can saturate people and end up leaving the group.
That is why alternating what you share, between your own things and those of others, is ideal to keep the public entertained and knowing more and more about your sector.
By that we do not mean that you share a joke or break the ice with something that has nothing to do with your project, but rather that you can share with them an interesting article that you find on your topic or some news that may interest them.
Link your other social networks
Telegram can not only help you increase the visibility of your brand, but it also opens the door for people to follow you on the rest of your social networks. If you are more active on Instagram, for example, you can give them a reminder to follow you there and not miss out on the exclusive content you give in your Stories, for example.
Telegram is stomping in the world of marketing and will surely continue to climb. Therefore, this is the ideal time to get on the wave!