As many of you already know, in the world of Social Media not all that glitters is gold.
Let’s assume that our company has set up its profile on different social networks and has an active blog . Despite this, many businesses do not achieve positive data in terms of visits and feedback from users, essential in the 2.0 era.
Why does this happen to us?
Possibly, our planning is not correct. To do this, at o10media we give you a series of tips that can be useful when it comes to improving our Social Media strategy buy facebook comments.
- Create a posting calendar
We already have our blog and we are present on social networks. Now it’s time to create an editorial line consistent with our communication strategy. A calendar that shows the number of blog posts and posts on social networks, indicating topics that concern the sector in which we operate.
This medium-term strategy must be for 3 months, although current events must never be left aside . Social networks live day to day. Involve your entire team in this calendar, in order to ensure that the treatment of published content is more “human”. As it could not be otherwise, this content has to be of absolute quality.
- Plan what content to broadcast
In line with the previous point, we need to know the primary sources of information that we are going to subsequently disseminate on our social networks. Is it necessary for us to disseminate third-party content? Absolutely yes. There is nothing that a user rejects more than a company’s self-aggrandizement.
In this sense, it is interesting to know the 10-4-1 rule of Kipp Bodnar and Jeffrey Cohen , authors of the book B2B Social Media Book, where they explain that for every 15 published content , 10 must be about other people’s content, four about posts from our blog and one to the Landing Page where we offer our services.
- Facilitates the dissemination of content
We have the content and we already know what other people’s content to publish. Now we have to think about that reader who has read us and wants to share our information with their contacts. To do this, it is necessary to include buttons to recommend the article on social networks, as well as on other pages of interest to the company. We must also facilitate subscription to the blog via RSS and follow up on our profiles on social networks.
- Follow other users
Many companies have entered the 2.0 world with a 1.0 mentality . Or what is the same, they continue to interpret the communication process as unidirectional . Pretending to be a company followed on social networks without being interested in what is happening on them is impossible, unless you are a media outlet or a company with a truly emblematic brand.
Follow other users who may have interests similar to your company’s sector. And, above all, listen to what they say. You will be able to improve your planning abysmally thanks to this.
- Check the results of your Social Media strategy
As in the development of any strategy, after developing it for a while it remains to check that things are being done well and that the objectives are being met. Thus, we must measure the KPIs of our strategy, or in other words, the key analysis and performance indicators.