Your ecommerce generates a large amount of information, necessary to make the right decisions and get to know your users better. However, so much data is overwhelming and it is practically impossible to analyze and internalize it ecom inspector. Analytics is the cornerstone of today’s business environment, a source of great competitive advantage. Do you know the advantages of analyzing your ecommerce?
6 advantages of analyzing your eCommerce
A good analysis of your ecommerce can translate into an increase in your sales of up to 30%. The use and treatment of relevant data will help you, for example, to make the right decisions, to improve the definition of the strategies that you want to implement in your e-commerce, to get to know your users better and, in short, to improve the shopping experience of your customers.
However, with the lack of time and the speed at which the data is generated, it is really difficult to analyze daily. For this reason, we consider it essential to analyze through a dashboard for ecommerce.
Without further ado, we detail below the 6 advantages of analyzing your e-commerce:
- Global vision of information. An online store generates a lot of information at the end of the day, data of great value necessary to make correct and optimal decisions.
- Real Time: analyze your e-commerce through a dashboard based on the Smart Visual Data philosophy, allowing visualization and, therefore, analysis in real time. You no longer have to go in search of information, now the data comes closer to the user.
- Opportunities identification. All that Big Data generated by your e-commerce is analyzed in detail and transformed into knowledge.
- Detection of problems. Are there mistakes when applying a discount coupon? Is there a problem when making the payment? Is there a big cart abandonment rate? You will have all those KPIs of your e-commerce at a glance, being able to take actions instantly, such as launching discount coupons to all users who are viewing the product that is most difficult for you to sell.
- Improved user shopping experience. Thanks to the continuous and real-time monitoring of your online store, you will know more about your users, their needs, and their journey through your e-commerce, being able to adapt the strategies to what they really need.
- Improve the Omni channel strategy. With the advancement of technology, users access our products from different channels: tablets, smartphones, computers… The ecommerce dashboard allows you to know the behavior of users on each of the devices, being able to adapt the strategy of each to the maximum one of them.